There have been a lot of Google updates recently to fight against web spam. It is a history now where any can guarantee you of top ranking in within 2-3 weeks. Time has changed a lot now especially after the Panda and Penguin updates. Penguin was released just the time many people thought they were coming out of panda. Penguin targeted the basic block building of old fashioned SEO that is backlinks. After penguin all the sites with spammy link profiles got a big ranking drop and hence it was the end of easy SEO.
After many discussions of SEO masters, it was concluded that to get rid of penguin one must have to analyze the link profile of his/her website and identify the spammy links specially hundreds of links with same anchor text. Next you have to proceed to the task of getting such bad links removed. After you’re done with purifying your backlink profile, you need to wait for next penguin refresh to see the actual effects of your work.
However this task of refining and identifying the bad links to your website you need to do a lot of research starting with collecting all possible sites linking to your website. Doing all this stuff manually can prove really tedious task so opting for some tool is the best solution. After trying into a number of tools the one I found the best is IBP (iBusiness Promoter).
IBP or Internet Business Promoter is a software program that is heavily used by experts to optimize websites for all SEO aspects. This tool has been in market for over a decade and is one of the best choices for those who prefer tools to make SEO task easy.
This tool is going to help you in a number of ways including improved keyword research tool, ranking checking mechanism, detailed backlink analysis, promising top 10 ranking, link building opportunities finder and a lot more to offer with a very simple interface. But here I am going to explain how IBP can help you in performing detailed analysis of your backlink profile for penguin penalty solution. This tool gives you complete details of the sites linking to you including the factors:
- Backlink anchor text
- IP address of linking site
- Page rank of the backlink page
- Alexa Rank
- Count of outbound links to the linking page
- Total number of links on linking page
- Plus a much more important data…
I would suggest you to perform this analysis by classifying your task in two steps as follows:
1. Check backlinks anchor texts
No search engine likes thousands of links with the same anchor text again and again as it doesn’t look natural to search engines and humans as well. Using this technique people have boosted rankings for a particular keyword easily in the past. But Penguin acted upon very brutally on this technique.
So first you have to get idea of how many links you are having for particular anchor text. To do so open IBP interface and click on “Link Building” Option on top menu. After that you would enter in Link Manager interface. From the first “Add Sites” option choose “Find existing backlinks to your site”. After a while you will be given full data about the pages linking to your website. From the Anchor Text you can check out how many times a particular anchor text is used for linking and hence can plan to optimize for the anchor texts that are used for a larger number of times.
2. Checking for the domain diversity
A natural link profile is one which includes links from different resources. Google is paying a great attention to the diversity of the backlinks your website has got. For example if you are getting a lot of links from websites hosted on same IP address then you are going to have no value for such backlinks. You can get all information for checking the diversity of sites linking to you with the information extracted by Link manager reports in IBP. These reports consists all stats mentioned above that helps you identify the significance and diversity of the links you got. The information that you must analyze using IBP includes IP address of linking website, PR, Alexa rank, relevance, date on which link is added, outbound link , total number of links etc.
Studying all these factors you can easily find out which links are actually giving you benefit and seems relevant and genuine to your website and which one not.
So your analysis part is over here and now you can easily start working on getting those bad links removed as soon as possible and wait for the next penguin refresh or submit a reconsideration request.
You have seen above that IBP has done it in a few time which otherwise could have taken a lot of your much valued time. So get on work now to beat up the Penguin penalty straight away following this simple mechanism.